Marketing & Lead Generation

To help your business generate qualified leads we’ve developed an extensive marketing program that includes:

More Exposure For Your Listings – As a franchisee your listings will be automatically distributed to over 500 real estate aggregator sites such as, Zillow, Trulia, and, and the list goes on and on.

Online and Offline Advertising – From national print campaigns and customizable ads to web banners and real estate website sponsorships, our System can put you at the doorstep of a larger audience than ever before. – Our national website has been recently attracting over 6.8 Million visits each month*. That traffic contributed to generating 1.75 million leads from all sources for our franchisees in 2014**. In 2013 and 2014, was the leader in unique visitors among national real estate franchise websites according to ComScore.***

Search Engine Optimization & Display Advertising – With 42% of consumers starting their purchase journey online****, the digital marketing team utilizes a number of Search Engine Optimization, Search Engine Marketing and Display Advertising tactics to target prospective home buyers and sellers, drive them to and connect them with agents affiliated with the CENTURY 21® System.

Social Media – The CENTURY 21 System has the largest Facebook and Twitter following among national real estate franchise companies*****. More importantly, the brand provides engaging social content and a comprehensive C21 Social for Business platform to make social networking easier and more effective for you, our franchisee.

Industry Leading Marketing Tools – We deliver tools to you and your affiliated agents that can help grow your business, including exclusive partnerships with Google AdWords, Videolicious and C21 Social for Business.

CRM System – To keep in touch with clients and turn leads into closed transactions all system members can utilize our fully integrated CRM system with over 500 specially designed templates. Templates including greeting cards, newsletters, postcards, recruiting materials, and drip campaigns in both English and Spanish, all at no charge.

Repeat and Referral Business – We offer a loyalty program that provides personalized and professional-quality magazines and greeting cards to help system members cultivate and maintain relationships with clients.

Listing Activity – Do you know how many views and leads your listings are getting across the web? Our proprietary program provides this information plus it creates a report that you can set up to automatically send to your sellers every two or four weeks. This data overcomes the number one objective of sellers, which is that they don’t receive regular updates from their agent. This is a great listing and recruiting tool.

Public Relations – Our PR Studio lets you access, customize, and quickly distribute newsworthy information to your local community. The program is turnkey and completely free to our franchisees.

The CENTURY 21® System is accepting franchise applications in key markets for individuals that are interested in setting a new standard of service, quality, and commitment. If you would like to explore affiliating with the System, please complete the form to the right.

*Google Analytics, January-March 2015
** Google Analytics, January-December 2014
***Data per ComScore, January-December 2013 and January-December 2014
*****Data provided by and as of March 2015